How to Stand Out as a Cottage Baker at Vendor Events

A Guide to Winning Over Customers and Selling Out Every Time

If you’re a cottage baker preparing for a vendor event, it’s normal to feel a bit uneasy when you see the event map showing other bakers nearby. The thought that competition might lead to slower sales can creep in, making you consider backing out. But don’t! Having other bakers at the event doesn’t mean you won’t stand out—or sell out. In fact, with the right approach, you can turn that shared space into a major advantage.

Here’s how I went from feeling a little daunted by another baker in the booth next to me to selling out of my baked goods while they, unfortunately, didn’t. It all comes down to how you set up and run your booth. Let’s dive into some practical tips to help you leave every event feeling like a winner, regardless of how many bakers are around.

1. Craft an Inviting, Open-Concept Booth

Make your booth welcoming by creating a space where customers can step in and out of the aisle easily. Avoid tight or cluttered setups that might make people feel awkward or rushed. A clean, organized, open display draws people in and makes it feel comfortable to stop, browse, and chat with you.

2. Samples

A Conversation Starter, Not Just a Snack

Samples do more than showcase your delicious goods—they start conversations! Instead of sitting behind your table, stand up, be approachable, and be ready to chat. When you offer a sample, you’re inviting people into an experience, not just giving them a taste. They’re more likely to buy when they feel connected to the person behind the product.

Pro Tip: Check your local cottage food laws about sampling, as these can vary by area. Once you know you’re in the clear, offer samples mindfully. Wait until a customer is at your booth and looking your way. Let the sample do the initial talking, then drive it home with engaging, genuine conversation.

3. Engage with Every Customer

Stand, Smile, and Connect

You’ve poured your heart into baking—now it’s time to put that same energy into connecting with your customers. Stand up at eye level to help your potential customers feel seen and welcomed. Ask about their plans for the holidays, compliment something they’re wearing, or simply ask if they’ve tried any other great finds at the event. People love talking about themselves, and it shows them that you care about more than just making a sale.When someone makes a purchase, show genuine gratitude. A simple “Thank you so much—I’m so grateful for your support!” makes a huge difference. Customers want to feel appreciated and valued, and a little gratitude can go a long way toward building a loyal following.

4. Engage All Their Senses

Make It a Memorable Experience

It’s not just taste and sight that sell—it’s smell, too! People shop with all their senses. While your open-concept display might catch their eye, a warm, inviting smell can make them feel like they’ve stepped into a bakery.

Add a Delicious Scent to Your Booth

For a bakery feel without the hassle, consider no-plug, no-flame options like Scentsy’s car fan diffusers or Scentsy Go. Their bakery scents can add that extra sensory layer to your booth, making it unforgettable. (P.S. I’m not a consultant, but I do earn rewards on qualifying purchases—this is just a tip I genuinely love and use myself!)

Standing out at a vendor event with other bakers around doesn’t require reinventing your products or changing who you are. It’s all about creating a space that feels open, inviting, and engaging. Approach every customer with genuine connection and gratitude, and soon you’ll see that a crowded event can be a win for everyone—including you. With these steps, you’ll not only set yourself apart but also make your booth a memorable, must-visit stop at every event.

Do you feel ready to stand out and sell out at your next event?

Remember, it’s not about competing—it’s about creating an experience that customers will remember. How can I support you in building that confidence and overcoming any fears? Whether it’s tips on setting up, engaging with customers, or just a little pep talk, I’m here to help you shine! Let’s make your next event a success.